15 Stores Like H&M for Chic Budget-Friendly Fashion

If H&M is your go-to store for the latest chic fashion, then you need to check out this list of 15 stores similar to H&M for trendy and budget-friendly apparel!

*this post contains affiliate links*

Women wearing neutral colored basics.

What stores are affiliated with H&M?

H&M is a popular Swedish fashion label that sells trendy and chic clothing at an affordable price. You can find your favorite clothes, shoes, handbags, jewelry, and more at H&M. 

This brand’s parent company, H&M Group, also owns several other well-known clothing stores including COS, & Other Stories, and Monki. 

What brand is like H&M?

There are so many fashion retailers that have a similar aesthetic to H&M, such as Mango, ASOS, Pixie Market, Express, and Zara.

If you’re searching for a new place to find chic, youthful clothing and accessories at an affordable price, then keep reading to see our favorite H&M alternatives. 

This trendy fashion brand sells modern apparel for both men and women. At Mango, you can find luxury clothing, shoes, and bags for a reasonable price. 

Mango has no shortage of stunning pieces that can be dressed up or down so you can use it for whatever you need.

If you are in the market for gorgeous dresses with delicate details, Mango is perfect for you. And even better, Mango is well-known for being an ethical and sustainable company to shop with. 

2. Zara 

Woman wearing white linen pants a a white crocheted top.

Our next choice designs contemporary clothing with a high-end feel to it. But just because Zara has elegant and chic apparel doesn’t mean that shopping here will break the bank. 

Zara has stylish clothing and accessories for an affordable price. You can easily find cozy and trendy streetwear or fun and flirty dresses. 

Zara sells items for men, women, and children. You can find anything from everyday wear to stand-out pieces for special events. 

This brand is a global fashion retailer that definitely has a fun and youthful vibe. While Urban Outfitters has a wide variety of styles available, you can typically find boho chic apparel as well as streetwear and edgy styles here. 

Urban Outfitters sells stylish and affordable clothing and accessories for young men and women. Their versatility makes it a great place for anyone to find new favorite pieces. And because they have a variety of brands to choose from, it’s easy to find a price for any budget. 

Miss Selfridge is a London-based shop that was founded in the 60s. Though in 2021, ASOS bought the brand and integrated it into their company. 

Similar to H&M, this fashion retailer sells clothing for teens and young adults. Miss Selfridge has versatile pieces that can be used for a business chic look or a girls’ night out. This brand is also very popular for its adorable and delicate dresses. 

Miss Selfridge ships internationally and for only $10 you can get free standard shipping on all orders for a year. 

We love Dynamite for its huge selection of women’s apparel and accessories. To top it off, this fashion brand is known for being budget-friendly. 

Whatever you’re in the market for, Dynamite will have it. They sell casual outfits like streetwear and outfits to lounge in. You can also find stunning dresses with satin fabrics, rich colors, and fun prints. 

This favorite online retailer sells affordable clothing for both men and women. ASOS ships worldwide and they offer free shipping within the U.S. on orders over $50.

They have a wide range of styles available, selling hundreds of brands alongside their own. They also sell clothing in plus sizes as well as petite. At ASOS, you can find wardrobe essentials, activewear, special occasion outfits, loungewear, and so much more.

This well-known fashion brand is another great choice when you’re searching for stores like H&M. 

Express is a very popular place to shop and with good reason. They sell anything from casual clothes, workout outfits, and even wedding attire. 

This fashion retailer has a vibrant and trendy vibe that we love. And you can treat yourself to some gorgeous new pieces without spending a fortune. 

This awesome sister brand to H&M had to make the list. & Other Stories sells high-quality clothing with a unique look. 

You can find styles designed in one of three cities – Paris, Los Angeles, and Stockholm. Whether you’re looking for a carefree outfit, something romantic, or clothes with some edge, this brand will have it. 

& Other Stories is also beloved for their efforts toward sustainability. You can stock up on outfits for work, parties, and everyday wear and feel comfortable knowing that you’re buying from a responsible brand.  

Massimo Dutti sells top-quality modern clothing with a minimalist look for men and women. Their gorgeously designed clothes are simple and clean with a flattering fit. This brand sells clothing and accessories in both bright and neutral colors, with fun details that add character.

At Massimo Dutti, you’re sure to discover anything from casual pieces to designer dresses. This high-end brand also offers a great selection of business chic clothing to wear to the office or used to elevate any look.  

If you want a store like H&M for trendy wear, Pixie Market is one of the best ones to explore. They sell stylish apparel and accessories with a charming elegance that is hard to compete with. 

Pixie Market sells clothing with a more expensive price tag, but they have durable and high-quality items that are worth the investment. 

Any of the dresses, jackets, and casual wear from Pixie Market will make a versatile wardrobe addition that you’ll find yourself reaching for constantly. 

Missguided is a UK-based fashion retailer known for its fresh and trendy designs. Not only do they sell clothing and accessories, but they have an amazing selection of beauty products as well. 

This brand has playful designs just like H&M, and the vibrant patterns and bold colors bring a freshness to any look. You can’t help but look anything but fabulous in their clothing. 

You can find stylish denim, fun shoes, gorgeous dresses, and more. Missguided ships internationally and sells its fashionable pieces at a great price. 

The Banana Republic is a high-end fashion retailer for men and women. Founded in the 70s as a travel fashion company, this brand originally sold pieces found overseas. 

While Banana Republic is more expensive than H&M, they use high-quality materials to create stunning and elegant pieces that are definitely worth it. You can find a variety of clothing, shoes, jewelry, and more at this store. 

Many of their items have a minimalist design to them, but they also sell more feminine pieces with beautiful embroidery or exciting prints. They even have apparel with an adventurous feel, a subtle nod to their sweet beginnings. 

When it comes to brands like H&M, Storets is one of the best. This fashion retailer has a wide range of trendy and youthful apparel and accessories.  

Storets prides themselves on embracing trendy fashion made popular by real-life women and what they love to wear. This company sells clothing for the everyday woman who wants to feel strong, beautiful, and confident. 

Whether you’re looking for stylish dresses, cute shoes, or statement pieces Storets will have it. They have top-quality items at an affordable price. 

If you’re looking for clothing with a timeless design that is still young and trendy, then Monki is for you. Monki also has a great selection of business chic or school-ready looks that have tons of personality. 

This brand sells clothes that are comfortable and casual while still being stylish. You can find neutral pieces or daring prints to fit whatever look you’re going for. Not to mention the amazing accessories that have a fresh and funky vibe. You’re sure to find a one-of-a-kind look at Monki. 

15. COS

Woman wearing a black tshirt dress and sandals.

COS is a fashion brand with gorgeous and high-quality apparel. Their modern and classic designs add a luxurious feel to any outfit. 

This company has everyday wear, business attire, or bold pieces to wear out on date night. COS is another brand that tends to be more expensive, but they have lasting and classic pieces that will be a perfect addition to your closet. 

You can find clothing with a flowing fit in plenty of neutral tones for a unified appearance or you can pick one of their adventurous patterns in rich colors for more of a stand-out look. 

What is better than H&M?

H&M is a great place to get some cool new pieces but there are so many other better stores like H&M where you can find the latest trends at affordable prices. These include Mango, Urban Outfitters, & Other Stories, Pixie MarketCOSMassimo DuttiBanana Republic, and more.

Many of these fashion retailers offer higher-quality pieces and work hard to produce their gorgeous apparel sustainably. They are all great options if you’re looking for new top-quality, durable, and ethical companies to shop with.

More ‘Stores Like’ Posts You’ll Love:

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17+ Stores Like Lulus for Gorgeous Dresses + Feminine Apparel

15 Stylish Stores Like Express You Need to Know About!

17+ Stores Like Reformation To Swoon Over

11+ Upscale Stores Like Neiman Marcus To Tickle Your Fancy

13+ Affordable Stores Like Pacsun You Should Know About

12+ Stores Like Hollister + Why You Need To Check Them Out!


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