17+ Stores Like Reformation To Swoon Over + Cheaper Options You’ll Love

Do you love Reformation? Check out these 17+ stores like Reformation (or brands like Reformation) with swoon-worthy feminine dresses and our fave cheaper alternatives too!

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image of two women laying on the ground in pretty floral and white dresses

The Best Stores Like Reformation

Reformation has been stealing hearts since 2009 with its gorgeous feminine dresses and tops, stylish matching sets, cozy knitwear, flattering denim, and more. The clothing brand is loved by many not just because of its great styles but also the sustainable measures infused into every area of the business. 

Whether you are always swooning over the dresses with the prettiest floral prints or the laid-back linen pieces, you’ll be sure to find more to love on our extensive list of brands like Reformation. 

Our Top Reformation Picks:

Why is Reformation so popular?

Over the past several years Reformation has gained popularity for several reasons. First, the feminine dresses have been seen on celebrities like Taylor Swift, Blake Lively, and Hailey Bieber, giving the brand huge exposure.

Second, the clothing is highly-rated and reviewed by fashion leaders like Vogue, WhoWhatWear, and Editorialist. Third, Reformation’s commitment to sustainability stands out in a world filled with fast fashion and people are here for it.

Lastly, the dresses. Reformation’s dresses command attention and are absolutely stunning making the brand popular among all kinds of consumers. 

image of a pretty brunette woman sitting in a chair wearing a cream and floral dress

17+ Brands Like Reformation

Now, let’s get to our list of stores like Reformation! All of those on the list below are in our opinion brands like Reformation for a list of reasons; similar styles, feminine silhouettes, alike prints, and a parallel vibe.

We’ve decided to create a list of stores like Reformation but cheaper, for those who can’t dish out $300+ for a dress. As well as a list of brands like Reformation at a similar price point for those who can invest a bit more and want to branch out.

So, let’s get into it, shall we?

Stores Like Reformation But Cheaper

Below are our favorite Reformation-esque stores at a lower price point, but still amazing quality. You’ll definitely be swooning over these options!

1. Forever New/Ever New

image of a woman leaning against an old car wearing a floral slip dress

Ever New (also known as Forever New depending on your locale) is a Melbourne-founded fashion brand that is quickly gaining popularity. The brand boasts a gorgeous and unique blend of seasonal styles, feminine silhouettes, and on-trend detailing.

The entire collection is designed in Australia and the dresses definitely have a Reformation vibe at a very good price point. Not to mention, the quality is on par. Ever new has a “conscious” line as they believe” that fashion should be accessible but not at the cost of damaging our planet”. We are in love

Our Top Ever New Picks:

2. ASTR The Label

image of a blonde woman sitting at a cafe table outside in a garden wearing a pretty white dress

Next up is ASTR The Label, a brand that is all about pretty, feminine designs and a plethora of floral prints, shirred bodices, and flattering necklines. The brand has been around since 2012 and is all about effortless beauty with attainable styles for all kinds of occasions.

Many of the dresses and tops have a similar vibe to reformation and the price point hovers around $100 for dresses. You can also check out The Wedding Shop on the website for the most gorgeous guest, bridesmaid, and bridal dresses.

Our Top ASTR Picks:

3. Lulu’s

image of a woman wearing a long yellow floral maxi dress walking down a sidewalk with green plants in the background

Another one of the more affordable stores like Reformation is Lulu’s. Around since 1996, the brand is self-proclaimed as a true representation of affordable luxury. Lulu’s aims to design classy, chic, and modern styles made with care. 

They offer a great selection of feminine dresses that are more casual, and those that are more formal for weddings or other occasions. If you are on a tighter budget, Lulu’s is definitely worth checking out as an alternative to Reformation. 

Our Top Lulu’s Picks:

4. Mango

image of a woman in a white and black polka dot dress with an open back

Next up on the list is Mango, a brand that needs to be on your radar if you love Reformation but don’t want the sticker shock. Founded in Barcelona, the brand aims to inspire style with a Mediterranean flair.

Shop in-store or online and you’ll find all kinds of clothing styles for women, men, and kids. But, the dresses are definitely worth eyeing up as many have a Reformation vibe. 

Additionally, Mango is committed to sustainability and corporate social responsibility, making them a top choice for us on the list of brands like Reformation but cheaper. 

Our Top Mango Picks:

5. Abercombie & Fitch

image of a brunette woman sitting in a cane chair with a white puff-sleeve dress on

Next up is the iconic brand Abercrombie & Fitch. While the brand carries a wide selection of clothes and accessories for women and men, the dress section is definitely worth checking out. 

Abercrombie offers gorgeous feminine dresses for casual occasions as well as formal ones. Browse the store or online and you’ll find a plethora of puff sleeves, sweetheart necklines, floral prints, and more of the styles that emulate Reformation. 

Our Top A&F Picks:

Brands Like Reformation at a Similar Price-Point

As we continue our list of stores like Reformation, we will now move on to some amazing brands that are a bit more expensive. While these brands have more “investment pieces”, the great quality, chic design, and longevity are worth every penny. 

6.Faithfull The Brand

image of two women taking to each other wearing a floral dress and white linen matching pant suit

Founded in Indonesia in 2012, the next retailer on the list of stores like Reformation is Faithfull The Brand. They state that the brand “has care, quality and authenticity weaved into its fabric”, which explains the commitment to sustainability and hand-made garments. 

The light and airy dresses are very similar to the linen and cotton dresses from Reformation along with matching pant-suit sets. Intended to inspire travel, Faithfull’s clothing is laid-back and romantic with unique floral prints and classic neutrals. 

Our Top Faithfull Picks:

7. Sezane

image of a woman leaning against a windowsill in a black wrap dress

Next up is French brand Sezane, with gorgeous, romantic dresses, tops, and other noteworthy pieces.

Sezane has gained popularity over the last few years as the brand has sprung up on well-known fashion bloggers’ IG pages. Not to mention the rising popularity of classic French-inspired looks all over Pinterest. 

This brand has so many pieces you’ll be swooning over including dresses similar to Reformation, basket bags, and embroidered tops. Oh, and who doesn’t love free returns?!

Our Top Sezane Picks:

8. Posse

image of a woman in a long beige linen dress standing in front of flowers

The Australian-based clothing label, Posse, is all about minimal styles and effortless femininity in its designs. Browsing through the collection you’ll find timeless pieces including gorgeous dresses made with high-quality fabrics including linen.

Like Reformation, Posse is focused on sustainable fashion and desires for each garment to hold a permanent place in your wardrobe.

Our Top Posse Picks:

9. Rails

image of a woman standing in front of a blue sky in a white linen shirt dress

Next on the list of stores like Reformation is Rails. The brand carries a wide variety of clothing items but the dresses are similar to the casual dress offerings of Reformation. 

With this brand, you’ll find tons of feminine dresses in airy linen, organic cotton, and Tencel. We love this brand for summery styles that will take you from the city to the beach. 

Our Top Rails Picks:

10. Doen


In our opinion, Doen is like Reformation’s whimsical sister. This Californian brand has all kinds of feminine dresses and tops with a whimsical, vintage flair. 

If you like the Reformation styles that have a little more coverage, you’ll find tons of options with Doen. Also, the brand is another that focuses on sustainability, with a whole section on its website dedicated to information about its impact as a company. 

Our Top Doen Picks:

11. Réalisation Par

image of a woman leaning against a white building with a green door in a floral midi dress

The next similar store to Reformation is the Australian fashion brand Realisation Par, which has gained a cult following over the past several years. They carry a gorgeous line of feminine dresses made from 100% silk. Talk about luxury.

Réalisation Par dresses have been seen on celebrities like Vanessa Hudgens, Olivia Rodrigo, and Selena Gomez, and the brand continues to climb heights reaching Reformation status.

Where can I shop if I like Realisation par?

If you love Réalisation Par then you’ll definitely want to shop at Reformation, Rouje, Sezane, Faithfull The Brand, and Mango. Other brands like Vince, LoveShackFancy, and Veronica Beard also make 100% silk dresses that emulate those of Réalisation Par. 

12. Peony Swimwear

image of two woman wearing maxi dresses with a matching white and red dot print

Despite the name, Peony Swimwear doesn’t carry just swimsuits. In fact, Peony has a small, but gorgeous line of high-quality dresses that have a Reformation vibe. On the website, you’ll find a mix of pretty florals and subtle neutrals as well as feminine silhouettes. 

One of our favorite sustainable fashion brands, we think Peony is worth browsing if you love unique prints and patterns and resort-inspired style. Oh, and the swimsuits are pretty great too.

Our Top Peony Picks:

13. Christy Dawn

image of a woman in a black maxi dress with puff sleeves

Like Reformation with a boho twist, Christy Dawn is yet another sustainable fashion brand on this list with all kinds of gorgeous dresses you’ll want to check out. 

Made with regenerative cotton, organic cotton, “deadstock”, and alpaca, the “farm-to-closet” clothing is timeless and whimsical. We love the wrap-style dresses with puff sleeves and the pretty floral prints. 

Our Top Christy Dawn Picks:

14. Rouje

image of a woman leaning against a stair railing wearing a black floral midi dress

Founded by fashion icon Jeanne Damas, Rouje is a French brand that is inspired by Parisian women. The brand carries a beautiful selection of romantic dresses that have a similar Reformation look. 

Pretty floral prints, subtle details, and timeless designs are what you’ll find while browsing Rouje. Not to mention, this brand is also committed to sustainable production and is working toward a smaller impact on the planet. 

15. Cara Cara NY

image of two women in a green grassy area wearing a red floral dress and white matching pant suit


If you love the bright and bold floral patterns on some of the Reformation dresses, you’ll be all about the fun and pretty line-up by Cara Cara New York.

All of the Cara Cara floral prints are designed in-house or adapted from vintage textiles. The most common fabric used is an on-trend, crisp cotton poplin that makes the perfect canvas for each piece. 

Additionally, the brand has the cutest Mommy & Me collection that is not to be missed if you have a little girl of your own.

Our Top Cara Cara Picks:


image of two women wearing blue and white floral dresses

Next on our list of stores like Reformation is Anthropologie’s child company, BHLDN. The brand is a fantastic source for wedding guest gowns, bridal dresses, bridesmaids outfits, and more. 

We included BHLDN on the list because of the great selection of wedding guest dresses and bridesmaid looks that are very similar to the silk dresses found at Reformation. If you have a formal event on the calendar, be sure to browse through BHLDN to discover some beautiful, feminine outfit ideas. 

Our Top BHLDN Picks:

17. La Ligne NY

image of a woman standing against a neutral wall wearing a black a-line midi dress

Lastly, at a slightly higher price range than Reformation, is La Ligne New York. Founded by former Vogue editors Valerie Macaulay and Meredith Melling, and Molly Howard, rag & bone’s former head of business development, the brand is not to be missed. 

La ligne designs versatile staples that can be worn for all kinds of occasions. They believe “if you can’t eat, dance, sleep and drink in it, we won’t make it”. The dresses in the La Ligne collection are feminine, and comfortable, and have a mix of pretty floral prints and classic neutrals.

If you love Reformation, you need to check out La Ligne, period. Additionally, they offer a line called Re-Ligne where you can buy gently used pieces at a lower cost or sell back your La Ligne pieces. 

Our Top La Ligne Picks:

More Shops Like Reformation

Just in case 17 wasn’t enough, we decided to give you two more options to check out before you go! The brands below are similar to Reformation and offer great dresses that shouldn’t be missed. 

  • Aritzia – founded in Canada, Aritzia offers a timeless and feminine collection of dresses, tops, denim, and athleisurewear. 
  • Stone Cold Fox – ethically produced in Los Angeles, Stone Cold Fox carries a lovely line of dresses and gowns that are feminine and formal. 
image of a woman standing on a sidewalk in front of a cafe wearing a floral midi dress and nude sandals

Reformation FAQ’s

Learn more about Reformation as we answer some of the frequently asked questions below! 

What type of style is Reformation?

The style of reformation clothing is feminine and romantic. All of the dresses, and much of the other pieces, are designed to celebrate, flatter, and compliment feminine silhouettes through soft, comfortable fabrics, and pretty prints.

The clothing is both elevated and chic, making each piece a head-turner. It’s no wonder Reformation is so highly sought after! 

Are Reformation clothes high quality?

Generally yes. But, there are some exceptions. Reformation uses many higher quality materials for a lot of the pieces including linen, organic cotton, tencel, cashmere, and wool. However, some items are made with less-ideal materials like viscose or polyester.

For the most part, Reformation clothing is highly-rated as great quality and worth the higher price tag. 

Does Reformation come up small?

In terms of sizing, Reformation does fit slightly small. If you have a larger bust it’s recommended to size up as many of the Reformation dresses seem to be designed for those with smaller bra sizes. While Reformation does offer plus sizes on most of their clothing, the items generally run small. 

From our own experience, the Reformation pieces we own here at Style Your Occasion fit on the smaller side. You’ll likely be able to squeeze into your true size, but you may want to consider sizing up for a slightly more comfortable fit. 


We hope you have enjoyed this extensive list of brands like Reformation and have discovered some new ones you’d never heard of before! Be sure to check out our other “brands like” posts too. 


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